The New Look Of The Californian Design Agency

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A multidisciplinary design team in Oakland, California got a new look by architecture practice Medium Plenty. The entire office is covered with blue and red threads that form a colorful canopy above the workspaces. Stay tuned and meet The New Look Of The Californian Design Agency!

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The product and branding design firm Enlisted Design challenged Medium Plenty to transform their offices, located in a commercial building from 1923 in the Uptown neighborhood.

The strings installation was made by artist Annie Tull. He takes “top billing” in the renew and stripped the space back to its roots, leaving exposed beams and columns.

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Medium Plenty opted for neutral additions. Partnering up with Enlisted Design’s founder and lead designer, they added to the office white partitions and pale plywood pegboard walls in the 4,500-square-foot space.

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“The concrete bones of the old mercantile building provide layered rhythm and texture, juxtaposed with white planes sliding through the light-filled space,” said Medium Plenty, which is based nearby. “New elements and utilities were carefully choreographed to emphasize the monolithic impact of the newly-exposed structure.”

By using colorful threads, in red, blue and dark grey, the team can create a beautiful contrast to the raw walls and features of the space.

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Starting up at the hall entrance, the strings lead up to Enlisted Studio’s open office. There, the threads twist and turn under concrete beams and above rows of desks, creating a fun and though design.

“The subtle backdrop allows the immersive and colorful string art installation by our collaborator and local artist Annie Tull to take top billing, connecting the various work areas as a physical metaphor for the collaborative design process,” Medium Plenty said.

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Large windows brighten up the open office with natural sunlight and the unique outline details of brickwork. The strings don’t stop and continue from the office to a reception area located between a “maker space” and two conference rooms. In this area, they go through holes in one of the pegboard walls and disappear at the top of one the glass doorways.

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Grey threads are pulled down vertically, looking almost as a blind in front of the other transparent partition. The meeting rooms are entirely furnished with white tables and bold green chairs.

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